Q: Brand Sanity Media is a unique name. Can you share the inspiration behind it and how it aligns with your vision for the brand?

LG: Brand Sanity Media was born from a desire to create a space where creativity and strategy coexist harmoniously. The name itself is a balance we strive for in every project—keeping our sanity in marketing and media because so many business owners and brand’s needs that and relief from overwhelm. It reflects our ethos of staying grounded, even as we push the boundaries of what's possible in PR and media. My goal was to build a brand that not only tells compelling stories but does so with integrity and mindfulness. We work with brands in the outdoors, adventure, luxury, travel, and lifestyle. I’ve been in this industry for a long time, and the inspiration comes naturally with these industries. Plus the brand name easily sticks in people’s heads. 

Q: Your career (and life) has spanned multiple disciplines, from digital marketing and public relations to wellness leader, drone piloting and long-haul ocean yacht racing. How did these diverse experiences contribute to the founding of Brand Sanity Media?

LG: My journey has always been about exploring new boundaries, creatively, personally and professionally. My outdoor adventures have really kept me inspired, motivated, in shape, and continued to open new and inspiring doors. Each skill I’ve acquired—whether it's adding a drone for a brand story or crafting a brand narrative—has added another layer to my approach and even in some cases expanded what we offer. Brand Sanity Media is the culmination of these experiences, a place where my diverse skill set converges to offer something truly unique with our team, lead that team, create other events and be consistent in the quality. It’s this eclectic mix that allows us to approach projects from multiple angles, ensuring our clients get a well-rounded, innovative service. Plus, a curious mind stays focused, and has allowed expanded services to include fully AI driven packages that generate leads for brands, eliminating bottle necks, and also allows us to have great relationships with media were we can get clients placed on major TV and publications. We’re not the Swiss army knife, but we’re close!

Q: You've built a reputation for creating 'epic experiences' in travel and hospitality. How do these experiences translate into your work at Brand Sanity Media?

LG: The travel and hospitality industries have taught me the art of storytelling through experiences, and I’ve enjoyed a lot of beautiful luxurious places to boot. Here we apply the same principles—immersive storytelling, attention to detail, and emotional connection—to every project, and client. If look for personality fits that work so it flows synergistically. Whether it's a luxury villa, an adventure company, a major event, CEO video series, or a wellness retreat, we aim to create a narrative that transports the audience, making them feel like they’re part of something special. It’s not just about selling a product; it’s about inviting people into an experience. I have experience both in front of and behind the camera so I can play both sides and continue to provide media coaching, and still have fun myself. This is particularly true for our upcoming TEDx Women’s event I’m curating and ensuring those speakers are supported and our media is on point.

Q: What role does wellness play in your professional life, and how does it influence the culture at Brand Sanity Media?
LG: Wellness is a cornerstone of my life, both personally and professionally, I’ve been in it for over a decade. It’s not just about physical health but mental and emotional well-being as well. I prioritize a culture that prioritizes balance and mindfulness. Believe me I’ve experienced times I’ve not followed this and been in places where I was so burned out it severely affected my health. Enjoying the real and proven effects of how a healthy body provides a healthy mind approach not only enhances creativity but also fosters a positive work environment around all projects. Our work reflects that energy, leading to better results for our clients and every person I work with. It’s amazing to see growing professional relationships and the effects. 

Q: Reflecting on your journey, what moment stands out as a turning point in the creation of Brand Sanity Media?

LG: There was a moment when I realized that the traditional work model wasn’t fulfilling my creative or professional aspirations, and it was really a natural progression. It wasn’t so much about leading a business, it was about redefining how I wanted to work and interact with others. This shift allowed me to align my passion with my purpose, and that alignment has been the driving force behind what I do, the types of people I choose to work with and the progression of everything we offer. 

Q: What challenges have you faced in maintaining your vision for Brand Sanity Media, and how have you overcome them, especially when staying creative and motivated under pressure?

LG: One of the biggest challenges has been staying true to our vision while navigating the ever-changing media landscape and the noise. Especially where trends shift rapidly, and attention spans are shorter than ever. It's easy to feel the pressure to constantly innovate, and that can sometimes lead to creative burnout, plus you’re growing the elements of the brand, so it’s playing lead to a lot of roles and knowing when to hand them off to the right people that support you. It’s about adaptability without losing identity.

Q: What is one word of advice you can offer to young women who want to reach your level of success? 
LG: Resilience. Embrace each obstacle as a perspective shift. Focus on where you want to go and don’t stop until you get there. There will be plenty of zig zagging before you do.  

Q: Can you tell our audience one of your most memorable moments of your career?
LG: Working for a Spanish luxury brand out of Barcelona. Hands down one of the best companies, places to live, and creating great events and marketing to support their portfolio of luxury properties. Loved the city and the vibes.

Q: At the start of your career, what do you wish you had known? 
LG: Being around the right (or wrong) people will accelerate your growth or opposingly make it harder. Learn how to get out of situations and let go of doors you walked through that you shouldn’t have. And do it quicker than you think you need to.

Q: Which woman inspires you and why? 
LG: This is hard because I’ve met so many inspiring women and heard so many great stories of women from living in multiple countries and locally here in Seattle. I would say that its any woman that is taking risks to make her dreams happen. I would also say Shonda Rhimes, creator and producer, who also wrote the ‘Year of Yes’ which I do follow. 

Q: What advice would you give to young women who want to pursue their dream and start a business? 
LG: Just go for it. Don’t overthink it. 

Q: What advice would you give to young women who want to succeed in the workplace?
LG: Stay authentic and assertive while being open to feedback and continuous learning.

Q: After high school, where did you feel your career path would take you?  
LG: I didn’t even imagine a career, I was (and still am) a multi-passionate person who currently does, and pursues, multiple career projects that feed my multiple interests from media, to writing, TV and camera work, storytelling, travel, adventure and philanthropy to name a few. But as a child, I thought of being an interior designer. 

Q: Can you tell us how you manage your work life balance?
LG: Balancing work and life are about setting boundaries and prioritizing self-care. I’ve determined I won’t allow negative environments, people or places affect that balance, and to do things based in adventure and the outdoors to reset myself. I’ve taken this to heart now more than ever after having true burn out on a job that affected my health and also going through multiple cancer surgeries to come out medically cleared on the other side. Reprioritization really has saved me in many ways. 

Q: What's your advice for women in male-dominated fields?
LG: Find allies and mentors who support and uplift you. Your unique perspective is valuable and can drive significant change in any room you are in. When I was studying aviation and taking flight lessons, all but one person I trained with was male. I’d never had such positive support in this area as I’ve had there, and the respect. I was really inspiring, and I was able to be heard and worked hard.

Thirty Three Things About Liz Galloway

1. If you could share a meal with any 4 individuals, living or dead, who would they be? 
Esther Perel – To gain insights into modern relationships and intimacy, and how they might align with or be influenced by scientific ideas of connection and change.

Michio Kaku – To explore his futuristic ideas about quantum physics and the potential implications for human relationships and consciousness.

David Bowie – To dive into his ever-evolving artistry, unique persona, and influence on music and culture.

Sinéad O'Connor – To discuss her powerful personal experiences and artistic expression, and how they might reflect broader themes of connection and transformation. Plus standing up and speaking your voice.

2. What's your favorite family tradition? 
Making new ones because convention never set with me.

3. What celebrity would you like to meet at Starbucks for a cup of coffee? 
I’ve always loved the humor and philosophy of Cameron Diaz, so I think we would have some laughs.

4. What’s your favorite thing to do in your free time? 
Seek more knowledge. A webinar, class, activity, skill, bootcamp, training, reading, workout, etc., wherever I can take in more. 

5. Who is the most fascinating person you’ve ever met? 
Really anyone who has done some extreme adventure or skill like solo sail around the world, an Olympian, 7 marathons on 7 continents in 7 days type of people. Really pushing boundaries.

6. What was the last book you really got into? 
Drunk Flies and Stoned Dolphins by One Pagan, before that Never Split the Difference by Chris Voss

7. What’s the most amazing adventure you’ve ever been on? 
The Clipper Round’ The World Ocean Yacht race as a crew member with 5000 miles from Australia to Southeast Asia on a 24 hour, almost month-long race.

8. Among your friends, what are you best known for? 
Being real. A truth teller. And the consistent, dependable one.

9. Where’s the strangest place you’ve ever been? 
I wouldn’t say strange but different. It was Beirut and I loved it. The people’s kindness, the history, and the coastal beauty and heritage were compelling.

10. What’s your favorite international food? 
I love Thai food. I was spoiled traveling in that region and seek it out in good places. 

11. Who is your favorite author? 
I don’t think I have a favorite, it’s really any good book that is nonfiction based.

12. What’s your favorite app on your phone? 
My sleep tracker. ‘Sleep Cycle’ that allows me to improve my sleep quality and find how I’m sleeping and how that affects me.

13. Best and worst flavor ice cream?
Strawberry is the devil. Anything with caramel, nutty, or peanut butter is a dream.

14. What TV shows did you watch when you were a kid? 
Magnum PI, MASH, Golden Girls. All the good ones were one after it was my bedtime.

15. What’s the most spontaneous thing you’ve done? 
Moved overseas for a job. And separately signed on for a long-haul ocean yacht race with little sailing experience.

16. What’s your favorite quote or saying? 
If you are speaking up causes a problem, someone was benefiting from your silence. 

17. If you unexpectedly won $10,000, what would you spend it on? 
Enjoying myself, my friends, family and life. Taking them on a trip to a beautiful location.

18. Are you a morning person or a night owl? 
I’m both and it changes. I can be up at 5 in the gym, or out until 3 if there is a great activity, dancing, or getting up to hike an amazing volcano or peak. 

19. What would your perfect vacation look like? 
Relaxation paired with good conversation, food, and creativity. Also, would have to have some adventure. My next is hiking Kilimanjaro, and then visit with the local tribes and decompressing after that in Zanzibar. 

20. Favorite Dessert? 
Cream Brule

21. Favorite City? 
Seattle or Barcelona. Can’t choose.

22. Tell me about the best vacation you’ve ever taken. 
A sabbatical in Marrekech that ended up being months, studying Arabic, enjoying the local culture, language and hammams, making new friendships, and just diving into my creativity. 

23. Do you read reviews, or just go with your gut? 
Always go with my gut, double down on that.

What’s your big passion? Outdoor adventures.

24. What’s your signature drink? 
A lavender/caramel coffee, a cortado, or a smoky mezcal with a side of sparkling water.

25. What would you sing at Karaoke night? 
I would never do such a thing in public. But if forced it would be Blondies Heart of Glass and I would sound terrible.

26. What is your favorite game or sport to watch and play? 
More to play than watch, soccer or baseball 

27. Have you ever met anyone famous? Who? 
Yes, in a previous life I had a massage therapy brand and did massage. I massaged members from Wu Tang Clan, Janet Jackson, Kenny Chesney, many well-known NBA players and other movie stars.

28. Which of the five senses would you say is your strongest? 
My Spidey sense, I am great at reading energy.

If you could go back in time to change one thing, what would it be?

 29. What were you like in high school? 
Pretty quiet and beating to my own drum, not unlike now, but I’ve learned to use my voice, so people do try to put me in boxes I don’t belong in.

30. What would your perfect Saturday be like? 
Exploring music, festivals, cafes, art and shopping with good company. 

31. Would you rather cook or order in? 
Depends on the company. I love assisting cooks, but don’t love complex cooking, so a tasty order in for Thai, ramen or a deep-dish pizza can be great. 

32. What was your favorite subject in school? 
Writing and art. 

33. Cake or pie? 
Neither I’ve heard there’s this great thing called matcha cheesecake, gluten free, healthier and more my flavo